Rick Rubio

Professional Summary Industry expert with 40 years of leadership in solid waste and recycling, specializing in project management, management consulting, strategic planning, and market research. Proven success delivering complex, multimillion-dollar projects for private waste haulers and recycling firms — from system design and program implementation to operational optimization. Skilled in managing cross-functional teams, stakeholder engagement, and on-time, on-budget project delivery. Led large-scale municipal waste system overhauls and innovative recycling initiatives that improved efficiency and environmental outcomes. As a consultant, I advised on operational assessments, organizational restructuring, contract negotiations, and public-private partnerships, always aligning solutions with client goals and regulatory landscapes. Expert in developing data-driven pricing strategies, balancing profitability and compliance, optimizing service delivery, and customer satisfaction. Provided market analysis to guide decisions on facility siting, service expansion, and competitive positioning. Experienced in crafting marketing strategies and communication campaigns to boost recycling participation and sustainability awareness across diverse audiences. Known for a collaborative approach, analytical rigor, and deep industry insight, I deliver sustainable, cost-effective strategies tailored to clients’ long-term objectives — whether through integrated waste management plans, technology evaluations, or policy advisement.